UTM Builder

What exactly is a UTM Builder?

A UTM Builder is a simple utility to help you add tracking codes (called UTM parameters) to your URLs. These tracking codes tell you, the owner of the link, exactly where your website’s visitors are coming from, whether it be from a social post, ad, or an email link.

Why would I use a UTM Builder?

If you have five different ads set up on five different platforms, how do you know which ad is actually getting customers to your site? A UTM Builder adds codes to track each specific link. You’ll never have the mystery of your marketing performance again!        

The Fundamentals of UTM parameters

• Before you dive into creating UTM links, let's break down the fundamentals.
• UTM is short for Urchin Tracking Module (strange, I know, but trust me).
• They are additional strings you attach to your URL after a question mark (?) to track visits.
• More importantly, they help marketers understand where clicks come from.

Common UTM Parameters Explained

Here are the five standard UTM parameters you will typically be using:

• utm_source the source of traffic (e.g., Facebook, Google, Newsletter)
• utm_medium – the medium of traffic (ex. CPC, email, social)
• utm_campaign the name of the campaign (ex. Summer_Sale / BlackFriday)
• utm_term optional: for tracking specific keywords in paid search
• utm_content optional: for differentiating similar links in an ad or an email.

How to Properly Utilize a UTM Builder

Using a UTM Builder is as easy as filling out a form choosing your:

1. Website URL
2. Source, Medium, and Campaign Name
3. Optional: If you need more information ("terms" from ad buy, or using "content" to differentiate ads), you can include the "term" and "content" fields.
4. Click Generate and you're done! You have a trackable URL.

Example of a UTM-Tagged URL

Let’s say you’re promoting a blog post via Facebook Ads. Your UTM Builder might create something like this:

https://converterup.com/blogpost?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale

It may look long, but every part tells you exactly how that visitor arrived on your site.

Benefits of Using a UTM Builder

• Saves Time: Eliminates the need to manually create tracking URLs.
• Minimizes Errors: Helps in reducing potential errors of links containing complex data.
• Improves Tracking for Campaigns: You can determine if campaigns are actually successful.
• Simple to Use: It is easy and can be done by anyone without technical skills.

What Not to Do When Creating UTM Links

Naming Inconsistency: Using "Facebook" on one link and using "facebook" on another will confuse reports.

Forgetting UTM Parameters: Not including utm_campaign makes the data report less useful.

Complicated: Adding unnecessary parameters. Keep it simple and clean!

Who Should Use a UTM Builder?

• Digital Marketers tracking ad campaigns.

• Bloggers sharing content on different platforms.

• Small Business Owners running promotions.

• Anyone who wants to know where their website traffic comes from.